There is an excessive amount of traffic coming from your Region.

#EANF#

Build Brand Equity And Get Ahead

As a website owner, you should know the importance of building an effective brand for your site that encourages customers to return. A strong brand can mean the difference between running a small business and creating something which sticks in the mind and promotes your company more effectively than any other kind of marketing. If you thought that a brand identity just revolved around the colors and logos on your site, then you should think again, because building brand equity is an essential part of the branding message, and needs to be put into place before you can hope to make a great deal of money from your business.Effective brand equity involves not just the physical appearance of a site, but involves the deepest part of your company’s identity, its potential for attracting customers. Equity relates to the marketing effect of your current brand, while comparing that to the effects which would occur if the brand did not exist. This equity is considered to be the long or short term impressions that customers receive of the brand, these impressions affecting their decisions about whether to use the company operating the brand. Customers also receive values, which is again reflected in the equity, and may also be influenced by things such as a Brand Promise, which involves their beliefs and expectations concerning the performance of the brand.Far too many companies have a brand equity which is too low, because their brand identity is just not pulling its weight. Building brand equity means creating a more effective marketing campaign, and many websites can struggle to raise their equity due to the block created by their early identity, both in the minds of customers and in their own minds. These companies often suffer problems with retaining clients, and there may be no long-term relationship between the business and its customers. Low levels of equity suggest that the website is not keeping hold of as many clients as it could, and also that it is losing visitors early on in the process, meaning that they are losing sales. In order to ensure that your website fulfills its potential, you need to work on building brand equity.If you are curious about the benefits of building brand equity for your website, and are wondering how you can benefit from improving this rather abstract notion, you should consider the brands which are good examples of brand equity, such as Microsoft, D&G, and Sony. Even websites that you might not associate with brands, such as the New York Jets fan site, still has good brand equity because of the clear associations between the company (the sports team and website shop) and the brand.If you have decided that you would like to improve your brand equity, then you need to think about the ways in which you can improve your brand, and the way that it is appearing to your customers. One of the most effective ways of building the brand and its equity is through the brand promise. This is not the company swearing to uphold the law, or similar, but involves an emotional connection to the customer, giving them a feeling that it upholds their values, or stands for a set level of values which the customer appreciates and reacts positively to. By creating a brand promise you increase the client’s trust in your products or services. This trust is also passed on to potential traffic to your site, bringing more notice for your brand.A second method of improving the levels of brand equity is through creating category-specific types of equity. These relate to the customer’s expectations about specific areas of your business, so for example your client might expect your product to be made from recycled paper, or made using environmentally friendly processes. You could encourage the clients to believe that you provide an extra-quality level of care for their purchases, giving them a more positive experience of your brand, and improving the equity.Increasing brand equity involves improving your position through positive marketing to your clients. You need to do this by developing a better relationship with them, and if you are operating via a website, you should do this through online promotions of your products and services. It is not always easy for a company to create better brand equity on their own, since they have already built the brand. This means that the best step they can take to positively improve their equity is by employing another company to work on marketing and relationship-building.

Degree Programs – Nurse Online Education

According to the United States Bureau of Labor Statistics, the average income for a registered nurse as of May, 2005 was almost $57,000. Further, the 2004 National Sample Survey of Registered Nurses revealed that there is a shortage of registered nurses. Nursing is a growing career and online education degree programs make it an attainable goal even for those who are currently in the workforce.Every state has its own Board of Nursing that determines the licensing requirements for nurses to practice in that particular state. State nursing boards base their criteria on the Uniform Core Licensure Requirements, the Model Nursing Practice Act and the Model Nursing Administrative Rules developed by the National Council of State Nursing Boards (NCSNB). Nurses are required to periodically renew their licenses and certain states mandate continuing education for renewal.There are several types of nurses and degree programs nurse online education that potential students can choose:Licensed Practical Nurse (LPN). An LPN is required to take eighteen months to two years of education in areas such as physiology, anatomy, patient care and medications. To become an LPN, an individual must pass state or national boards and periodically renew their license. The exam all LPNs are required to pass is called the NCLEX-PN. An LPN can handle all aspects of basic care under the supervision of a registered nurse or physician and with the assistance of nursing assistants and orderlies. Bureau of Labor Statistics show there are over 700,000 people employed as LPNs today. Online education makes it easy to work in the field while obtaining necessary educational credentials.Registered Nurse (RN). A registered nurse is a professional nurse who holds an associates degree (two years of study), specialized nursing diploma (three years of study) or bachelors degree (four years of study) and pass the state board exam. The exam all registered nurses are required to pass is called the NCLEX. Registered nurses are also required to have many hours of clinical training and experience prior to graduation. There are less RN programs offering a diploma because many employers prefer registered nurses to hold a bachelors degree. A registered nurse provides direct care to patients, makes decisions about plans of care and supervises LPNs, orderlies and nursing assistants. Registered nurses often pursue a Master of Science in Nursing or Doctor of Nursing Science to take on advanced roles in the field. The Bureau of Labor Statistics reports that RNs have become the most popular health care occupation in the country, with over 2.3 million people working as registered nurses. Often LPNs decide to pursue their RN for advanced career opportunities. Because there is a great need for additional registered nurses, quite a few employers offers tuition reimbursement and other educational incentives. Online education programs simplify the process of obtaining an advanced degree while gaining necessary experience in the field.Advanced Practice Nurse (APN). An advanced practice nurse is a registered nurse who has advanced skills, experience and education. An APN holds a master’s or doctorate degree in nursing, as well as possible additional certifications. An APN is required to fulfill continuing education and take re-examinations periodically to maintain their license. APNs perform as a nurse practitioner (NP), certified registered nurse anesthetist (CRNA), certified nurse midwife (CNM) or clinical nurse specialist (CNS). Busy registered nurses can pursue advanced degrees online while maintaining their current positions.Continuing Education. To maintain certifications, certain types of nurses in some states are required to fulfill continuing education requirements. Online education programs make is easier for nurses working various hours in the field to complete necessary educational requirements conveniently.Financial Aid. Nursing is a growing career with more jobs available than people to fill them. The US Bureau of Health Professions state that by 2020, the United States will need over 1.7 million nurses and only 635,000 are anticipated to be available. As a result, there are many opportunities to pursue financial aid such as scholarships and tuition reimbursement. Hospitals and schools have a variety of incentive programs available to students who want to work and remain in the nursing profession. Nursing students call also pursue standard state and federal financial aid such as grants, as well as student loan programs such as Stafford.Career Opportunities. Nursing offers a wide variety of settings to work in, such as hospitals, physicians’ offices, schools, military, nursing homes, rehabilitation centers, the Red Cross, hospices and businesses. Nurses can become forensic specialists, business nurses, legal nurses or even teach other nurses. Nursing has become a diversified, flexible career with many specialization options available.Career Prospects. The United States Department of Labor reports that Registered Nursing is the top occupation with regard to job growth right through the year 2014. Further, surprising results of the 2006 Harris Poll reveal that nurses, doctors and firefighters are seen as the most prestigious occupations in the United States, while stockbrokers, real estate agents and business executives are perceived at the opposite end of the spectrum. A nurse with a 4 year degree has the potential to earn one of the highest starting salaries in the health care field, with the ability to earn in excess of $100,000 annually.Online education nursing degree programs offer students an opportunity to gain an advanced education while obtaining necessary experience in the field.

The Importance of Social Networks for Job Search

In years and decades gone by, and as recently as 30 years ago, there was no Internet. Career Networking has always been “social,” and that hasn’t changed. It was always about “who you know.”But compared to today, networking was far more “local” than today’s incredible ability to zoom around the globe in a New York minute via the Internet AND reach out and connect with an absolutely massive social network pool of people.In days gone by, career and professional Networking was restricted by the size of your immediate circle of contacts as an individual or in groups. These groups were all or mostly based in your local community.Networking was just a tool one used when one needed a job, and it wasn’t even always necessary. After you landed a job, you put networking back on the shelf until the next search. Those with a wide circle of business contacts enjoyed a substantial competitive advantage.Traditional “candidate flow” to fill job openings depended to some extent on referrals from employees or others within your industry. But firms leaned heavily on placing classified ads in newspapers and select trade/business publications-then waited to see what flowed in. If the resume return yielded a poor quality ‘harvest’ the process was repeated, perhaps multiple times, often lengthening the time it took to fill openings.Social networks and social media have radically changed the mechanism of candidate flow and effected a huge expansion in the use and importance of online social networking as well as in conducting your ‘people search’.The more engaged you are with social networks and in using social media channels to craft and promote your “message” about what you have to offer, the more you increase your odds of a successful career search outcome.With people changing or losing jobs far more frequently now than in the past, it is absolutely essential that you get plugged into and continually grow your own social network of contacts.Social networks have truly opened up the candidate pool to HR departments, and hiring managers as well as to third-party recruiters and headhunters. The time to locate candidates and fill jobs has decreased dramatically.There has been a corresponding and increasingly startling increase in the number of hiring managers and recruiters who report using social networks such as Facebook to source job candidates.Utilizing social networks in recruiting also includes conduct reputation, background checking, and digging further into a candidate’s background, skills, and experience–not to mention their choices in networking partners.Don’t be a spectator. Get involved. Contribute. And reap the rewards. With a properly conceived, well executed and ongoing ‘people search’, you can dramatically enhance your odds of obtaining a new job quickly when you are “temporarily displaced,” “downsized,” “right-sized,” or whatever they choose to call unemployment in the future. With an active social network, you’ll be ready for anything.

Five Steps to Fitness Success

Despite what you might see on TV infomercials or in newspaper ads, there is no magic bullet or miracle pill that will get you fit overnight. No matter what any glamorous hard-body spokesperson says about the newest “revolutionary” exercise machine, diet, or supplementation program- the fact is that achieving fitness success takes time and energy. You can bet that the spokesperson did not get his or her physique by using the “new, amazing de-fat-alizer” machine for 30 seconds a day! He or she is undoubtedly engaged in a fitness program that includes sensible diet and lots of exercise.On the other hand, we believe that achieving fitness success is well within everyone’s reach. This article will provide you with powerful, effective steps you can take RIGHT NOW that will jump-start your fitness program and get you on track to fitness success.THE FIVE STEPS TO FITNESS SUCCESS1. Make Changes TODAY!2. Decide & Commit3. Define Goals4. Design Your Road Map5. Feel Good!Step 1: Make Changes TODAY!Achieving FITNESS SUCCESS is all about making consistent incremental improvements over time. Like the power of compounding interest, implementing even small improvements can result in a cumulative snow-balling effect that generates momentum, enthusiasm and results!There are specific, immediate changes you can make that will deliver meaningful results:MOVE!It sounds obvious, but it’s truly amazing how much potential is in this simple step. Park at the far end of the parking lot; take the stairs instead of the elevator; chase your grandchildren around. Our bodies were built for movement, and the simple act of moving more is a great way to start your fitness program. Walking is a vastly underrated form of exercise. So is dancing!DRINK WATERYou’ll hear different target quantities from different experts, but a good rule of thumb is to drink 8 glasses of water per day. It’s a good practice to drink a glass ½ hour before and after meals. Substituting water for less healthy drinks (like soda) will cut calories and reduce intake of artificial flavoring, coloring, etc. Also, increasing water intake will help curb your appetite.EAT LESS, MORE OFTENStudies have shown that our bodies operate more efficiently when we spread our food intake our over five or six smaller meals per day, versus the three larger meals to which we’ve become accustomed. And what grandma told you about eating your vegetables was right on target! Most Americans do not consume enough fruits and vegetables regularly. It’s surprisingly easy to shrink the size of meals when you increase your water intake and include more fruits and vegetables.KEEP TRACK OF WHAT YOU EATAnother simple yet very powerful tip! Whether you go “all the way” and actually maintain a log of everything you eat, or simply try to do a mental recap periodically during the day, this is a great way to manage your diet. For example, when you get ready to eat dinner, doing a quick review of what you’ve eaten so far that day will help you make intelligent menu choices.STRETCHFlexibility is a very important component of overall fitness. A daily routine of basic stretches can greatly improve your mobility in a very short period of time. Just remember: stretching movements should be gentle and gradual, and never jerky or bouncy.Once you’ve made the simple lifestyle changes listed above, you will begin building the positive momentum that will empower you to move aggressively toward your fitness goals!Remember:It’s not about big, sweeping changes: the fact is you CAN NOT become fit in one day. But you can decide TODAY to make a commitment to incremental, consistent improvement that will get you on track IMMEDIATELY.Step 2: Decide to Take Better Care of YourselfYou probably know someone who has experienced health problems that could have been avoided if the person had taken better care of him or herself. How many times have you resolved to begin taking better care of yourself?But what does that mean?Ask virtually anyone what it means to “take better care of yourself”, and undoubtedly you’ll hear something like “Get more exercise and eat sensibly”. Everyone seems to know that exercise is important to overall health and well-being, and is a big part of taking better care of yourself. We’ve all seen the reports on TV, in magazines, on the internet: it’s an irrefutable fact that people of all ages and fitness levels can reap compelling physical and psychological benefits by engaging in a sensible exercise regimen.So…Why are so many people neglecting to engage in an exercise program, when they KNOW that this behavior will improve their health, appearance, attitude, and overall quality of life?The answer is simple. They have not yet DECIDED TO TAKE BETTER CARE OF THEMSELVES.You already know many good reasons to begin an exercise program. You have probably heard (or even used!) at least one of the most common excuses for not beginning a fitness program:”I don’t have enough time”. (probably the number 1 excuse)”I won’t feel comfortable working out with a bunch of “hard-bodies”.”It’s too expensive”.Let’s BUST these mythical excuses right now!”I don’t have enough time”.
There are plenty of busy people who are fit, and plenty of fit people who are busy. The fact is that people who DECIDE to make the time, make the time. It’s hard to imagine there are many things in your life more important than your physical well-being, which is what enables you to enjoy all other aspects of your life.”I won’t feel comfortable working out with a bunch of “hard-bodies”.
This is an easy one. If you’re not comfortable working out in any particular health club, THEN DON’T! There are so many different venues in which you can exercise that you are certain to find the right one with a little homework. See “Should I Join a Health Club”.”It’s too expensive”.
The expense associated with a fitness program can vary from a multi-thousand dollar investment in home exercise equipment to a zero-cost program that includes walking, jogging and/or calisthenics. If you decide to join a health club, or seek out the services of a personal trainer, then there are of course associated costs. But once again, there are many health clubs with varying fee structures. Do some comparison shopping!Consider the following:a) What is the ROI (return on investment) for an effective fitness program? How much is it worth to you to improve your overall health and wellness; to have more energy and stamina; to feel better? What is the long-term price of NOT engaging in a fitness program?b) What constitutes “expensive”? A health club costing $60 per month breaks out to roughly $14 per week. That’s something like $3 per workout, or what most people spend on coffee every day.c) Perhaps you fall into a category that qualifies for a discount at a local health club. For example, many clubs have discount membership programs for seniors, employees of local companies (“Corporate Memberships”), referral discounts, etc. Again, doing a little homework can really pay off!Now it’s just a matter of making the decision that you will Take Better Care of Yourself. That means making a commitment to take action.Remember:We’re using the word “commitment” here for a reason. The dictionary defines “Commitment” as “an agreement or pledge to do something in the future”. A commitment is a PROMISE. We’re talking about making a promise to yourself that you will begin taking better care of yourself. And nothing is as gratifying as fulfilling a promise!Step 3: Define Your Fitness GoalsStart with YOUR definition of fitness. What does it mean to you? It could be reaching and maintaining a more healthy body weight. It could be lowering your blood pressure, gaining lean muscle mass, or being able to walk a brisk mile without getting overly winded. Your goal could be being fit enough to carry your grandson up the stairs. For some, it’s bench-pressing 400 lbs. or running a marathon. It doesn’t matter.Define what you want out of a fitness program.It might be helpful to talk to people you know who are already actively engaged in exercise, or to have an assessment consultation with a Personal Trainer/Fitness Specialist at a local health club.Make sure your goals are realistic, but don’t be afraid to challenge yourself. Keep in mind that fitness is REALLY about one thing: feeling better!So, when you define your goal, be sure to think about how reaching this goal will make you feel physically, mentally and emotionally. That will make the goal feel more “real”, and give you a motivational tool you can use throughout your fitness journey.Hard vs. Soft goals:
It really pays to establish “hard” goals. That is, goals that are as specific and measurable as possible.
“Soft” goals on the other hand are more vague and general.For example…Soft Goal:
I want to get in shape. (how will you measure your success? What does “in shape” mean?)Measurable, Specific Goal:
By June 30th, I want to lose 10 lbs, and increase my endurance to the point where I can jog two miles without stopping.Setting specific fitness goals is also a great motivator, because you can track your success and see progress as you move toward your goal.Step 4: Lay Out Your Road MapYou’ve decided to make a real commitment to take action, and to start taking better care of yourself. AND you’ve taken the next important step by defining your fitness goals.For many people, those first steps are the most difficult. It’s important to understand that without a real commitment (Step 2) and clearly-defined goals (Step 3), there is no way to develop a plan. That would be like building a house without a blue-print!But once you’ve completed these crucial steps, you are ready to develop your road map.Your fitness road map must answer the BIG THREE questions:What is my goal (where am I going?)What is my plan (how do I get there?)How to I track progress (how do I tell where am I now?)It is absolutely critical that you lay out a road map that addresses these BIG THREE questions. The road map should outline the actual exercise routines to be performed, the scheduling of workouts, and a procedure for measuring progress at prescribed intervals.
The best approach is to start with a high-level outline, and then fill in details as you gather information. The outline should include:workout frequency (e.g. 4 times per week)approximate mix of flexibility, strength and cardio training (based on goals)actual exercise programs (*)check points (e.g. weigh-ins every 3 weeks)The more specific you are in this planning phase, the BETTER your chances for success!(*) There are many sources for help in designing your exercise program. Workout programs are available over the internet or in book stores. Our best advice is: GET HELP. Whether it’s from a fitness-minded friend or trained professional at a health club, by getting skilled assistance you can easily build a road map that includes enough variation to ward of the potential boredom of a fixed routine.Also consider whether you’d like to enlist someone as a workout partner. Some people find it motivating to have a partner; it might even occasionally “guilt” you into working out when you know your partner is counting on you. And two heads are usually better than one!Once you have your road map, you can determine what workout venues will make sense. Depending on your goals, there may be several effective paths for you to follow. You might join a walking club, or sign up for dance lessons. You might begin an independent exercise program at home, or join a friend who jogs regularly.Remember: You should consult your physician before beginning an exercise regimen.Step 5: Feel Good!Fitness is, above all, about FEELING GOOD!Once you have designed a fitness road map, the best way to succeed is to enjoy the challenge. Our bodies WANT to be fit! And once you start your program, you will feel the exhilaration that comes when you get moving.Nothing is more motivating than knowing that you’ve defined a goal, have an action plan, and are WORKING YOUR PLAN. While you’re working your plan, always remember to:Enjoy the rideTrack progressSet challenging new goals for yourself.That last point is important: you’re not “done” when your reach your goals. Fitness is not a destination, it’s a lifestyle. So, when you reach a goal, congratulate yourself and raise the bar!You’ll find that you will look forward to workout days, and even on those rare occasions when you have to “force” yourself to work out, you’ll be glad you did. Enjoying the ride is the biggest key to success in fitness.Remember:
It’s also important to mix in some patience with your enthusiasm. You might miss a workout or two, or get side-tracked for a week. This happens to even the most dedicated fitness devotees. If and when you slip, or your progress slows, it’s important to remember how much long-term benefit you will get from your fitness program. And even after a “slip up”, nothing feels better than getting right back on track.RecapBy following the FIVE STEPS TO FITNESS SUCCESS, you can realize IMMEDIATE improvements in your overall fitness jump-start your journey toward your fitness goals ENJOY getting the most out of your fitness programRemember:The FIVE STEPS TO FITNESS SUCCESS
1) Make Changes TODAY!
2) Decide & Commit
3) Define Goals
4) Design Your Road Map
5) Feel Good!

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.